跨境电商客户服务英语 课件 Task 8 订单确认函 .pptx

跨境电商客户服务英语（第一版）张康徐俊凌/编著

导论目录Contents第一章售前服务电子商务客户服务渠道与客服咨询模板任务1产品描述要点、案例与模板任务7拒绝买家的折扣要求任务2欢迎词、问候语类电邮的书写任务3产品信息咨询任务5如何书写催促付款电邮任务6接受买家的折扣要求任务4关于价格、折扣、促销、付款方式、运费和关税咨询

目录Contents第二章售中服务任务8订单确认函任务14订单取消确认函任务9发货通知任务10发货延误任务12修改发货地址要求任务13发货过程中常见问题的处理：错发、丢件、货物破损任务11关于发货、到货时间的咨询

HowtoWriteOrderConfirmationE-mails(a.k.a.Thank-youforPurchaseE-mails)订单确认函内容提要1.WhatIsAnOrderConfirmationE-mail?什么是订单确认函？2.HowtoWriteAConfirmationE-mail?如何书写订单确认函？3.OrderConfirmationE-mailFormat-WhattoIncludeinYourE-mailDesign订单确认函的格式与内容4.ExamplesandAnalysisofOrderConfirmationE-mail案例与分析5.OrderConfirmationE-mailTemplates订单确认函模板

【内容提要】向客户发送订单确认函（又称感谢购买函）是售中服务环节的第一项工作任务。本部分从订单确认函的概念、书写原则、格式与内容、经典案例、多场景模板等方面拆解该工作任务。知识目标：理解订单确认函的概念、布局和基本内容，掌握常用术语和句型。能力目标：通过案例分析和模板学习，能够书写基础信息型、评论请求型、产品推荐型三种类型的订单确认函。

Itsunnegotiablethateverye-commercestoreandonlinebusinessmustsendorderconfirmatione-mails(订单确认函).Why?Afterplacinganorder,customersholdalotofthoughtsonwhethertheirorderisthroughornot,ifpaymentisaccepted,whentoexpecttheproduct,istheregoingtobeanextstep?Sendingorderconfirmatione-mailshelpsyoureassureyourcustomersandeasetheircon-cerns.Itimprovestheoverallexperienceofyourbusiness.Sohowdoyouwriteanorderconfirmatione-mailthatreassuresyourcustomersandgetsthemtocomebackandbuyfromyou?

orderconfirmatione-mails(订单确认电子邮件；订单确认函)

A.UnderstandMainIdeas:1.Whatdoessendingorderconfirmationemailshelpyou?Answer:Sendingorderconfirmationemailshelpsyoureassureyourcustomersandeasetheirconcerns.Itimprovestheoverallexperienceofyourbusiness.

B.UnderstandDetails:1.Sendingorderconfirmationemailshelpsyou_________.Choosetheunmentionedone.A.reassurecustomersB.easycustomers’concernsC.makecustomersreconfirmdetailsD.improvetheoverallshoppingexperienceKey:C

WhatIsAnOrderConfirmationE-mail?Anorderconf