三只松鼠公司休闲食品场景营销策略研究.docx

三只松鼠公司休闲食品场景营销策略研究

摘要

随着我国市场经济的发展，人民生活水平不断的提升，繁荣的经济带来了各个行业的快速发展，市场竞争也日益激烈化。这对于企业来说是重要的机遇但同时也需要面临国内外同行业企业的市场竞争，另外互联网科技的快速的发展，在企业的发展中应用的越来越广泛,通过互联网科技的应用可以更快速更高效的寻找到目标客户、挖掘潜在客户，在市场竞争中实施营销策略，在市场竞争中实现经济效益的提升。营销策略的制订在当前我国激烈的市场竞争环境下越来越受到企业的关注与重视,特别是近年来互联网科技中的大数据、云计算等技术的应用，让更多的企业重视营销策略制订与实施,更加高效充分的获得潜在客户。近年来，在互联网交易平台及互联网科技发展的基础上,涌现出一批以互联网科技应用为基础的商业企业，这些互联网企业利用大数据、云计算实现对客户的识别，让企业的市场营销策略更加高效的实施，从而促进企业的经济效益提升。

关键词：营销策略;产品差异;价格;

Researchonthemarketingstrategyofthesnackfoodsceneofthreesquirrelcompanies

Abstract

WiththedevelopmentofChinasmarketeconomy,peopleslivingstandardscontinuetoimprove,theprosperouseconomyhasbroughtabouttherapiddevelopmentofvariousindustries,andthemarketcompetitionhasbecomeincreasinglyfierce.Thisisanimportantopportunityforenterprises,butatthesametime,italsoneedstofacethemarketcompetitionofenterprisesinthesameindustryathomeandabroad,inadditiontotherapiddevelopmentofInternettechnology,itismoreandmorewidelyusedinthedevelopmentofenterprises,throughtheapplicationofInternettechnologycanbemorequicklyandefficientlytofindtargetcustomers,tappotentialcustomers,implementmarketingstrategiesinmarketcompetition,andachieveeconomicbenefitsinmarketcompetition.TheformulationofmarketingstrategyinthecurrentfiercemarketcompetitionenvironmentinChinahasattractedmoreandmoreattentionandattentionfromenterprises,especiallyinrecentyears,theapplicationofbigdata,cloudcomputingandothertechnologiesinInternettechnology,sothatmoreenterprisespayattentiontotheformulationandimplementationofmarketingstrategies,andobtainpotentialcustomersmoreefficientlyandfully.Inrecentyears,onthebasisofthedevelopmentofInternettradingplatformandInternettechnology,anumberofcommercialenterprisesbasedontheapplicationofInternettechnologyhaveemerged,andtheseInternetenterprisesusebigdata