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市场调研报告
良品铺子顾客忠诚度调研报告书
——指导老师：甘俊
1110800122印程
1110800125秦丽君
1110800136李小蓉
1/21
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管理学院
市场调查与预测
结课报告
题目：良品铺子顾客忠诚忠诚度调查报告
成员：印程秦丽君李小蓉
专业班级：11级市场营销一班
指导教师：甘俊老师
时间：2013.10.18~2013.12.23
2/21
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目录
目录·········································································I
摘要········································································II
1.引言····························································································错·误!
2.调研目的·····················································································3
3.调研方法····················································································4·
3.1调查设计·················································································4·
3.2资料收集方法···········································································4·
3.3抽样方法·················································································4·
4.调查数据统计分析·········································································5
5.结论·····························································································5
6.营销启示及建议··············································································5
7.心得体会·······················································································6
8.附录·····························································································6
附录一、·························································
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