Corporate social responsibility分析和总结分析和总结.docx

C-S-R.No,itsnotsomekindofTVcrimeshow.ActuallyitstandsforCorporate Social Responsibility.CorporateSocial Responsibility meanscompaniestakingresponsibilityfortheimpacttheiractionshaveupontheirworkforce,theircommunityandtheworld.LetsbeginbylookingatCSRintheworkplace.Ibelievewehaveamoralresponsibilitynottoharmtheenvironment.Afterall,weuseupnaturesresourceswithoutgivingmuchback.Makeitofficepolicytorecyclepaper,useceramiccups,andsaveelectricity.

Acompanyoughttopayevenitslowestemployeesafairsalary.Thisisnt

justahumanissue;ahappyworkerisagoodworkeranditmakessoundbusinesssensetopayyouremployeeswell.Similarly,supportingyourlocalcommunitybydonatingmoneytoschools,plantingtrees,buildingnewparksandsponsoringlocalinitiativessuchaschildrenssport,isgoodforyourcommunityandyourcompany.Afterall,localpeoplearenotjustyournearestcustomers,theyrealsoyourworkforce.

Now,letslookathowCSRcanworkinaninternationalcontext.Aglobal

companyoughttotakeresponsibilityforallitsemployeesallovertheworld.Avoidoutsourcingtocountrieswherethingslikechildlabororunsafeworkingconditionsareallowed.Notonlyisitunfairtomakepeopleworkinthesekindofconditions,butitsalsobadforacompanysimage.CSRisadivisiveissue.Ontheonehand,criticssayitsjustamarketingdevice,aPRtrick,tomakecompanieslookgood.Ontheother

hand,somebusinessleadersthinkCSRisawasteofmoney,andthatacompanysonlyresponsibilityistoitselfanditsshareholders.Well,Idontagreewitheitherofthem.LetmegiveyouanexampleofhowCSRcanbeaforceforgoodintheworld,andalsobenefitacompany.Recently,alocal computer technology company needed to upgrade its officehardware.Instead of throwing away or selling all the old computerterminals,theydecidedtodonatethemtoschoolsinthepoorerareasofthe