可编辑文档：德国有机产品购物行为分析报告-培训课件外文版2024.6.pptx

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可编辑文档：德国有机产品购物行为分析报告-培训课件外文版2024.6.pptx

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DIGITALTRENDSOrganicproductshoppersinGermany

CHAPTER01Demographicindicators

CustomersoforganicstorescomparedtothegeneralGermanpopulationin2023,bygenderOrganicstorecustomersbygenderinGermany2023Germanconsumersoforganicproducts49.3%Germanpopulation56.3%60%50.7%50%43.7%40%30%20%10%0%MenWomen3Description:ThissurveyshowsthattheshareoffemalecustomersoforganicstoresinGermanyin2023isslightlyhigherthantheshareofmalecustomers.ThesamewastruefortheGermanpopulationingeneral.ReadmoreNote(s):Germany;2023;14yearsandolder;PeoplewhoshopinorganicstoresSource(s):IfDAllensbach

OrganicstorecustomerscomparedtothegeneralpopulationinGermanyin2023,byagegroupAgeoforganicstorecustomersinGermany2023ShareofrespondentsGermanpopulationOrganicstorecustomersinGermany6%8%10%12%14%0%2%4%16%18%20%22%6.5%6.5%14-19years20-29years13.1%12.1%15.2%30-39years16.7%13.9%40-49years15.6%18.3%50-59years19.4%15.6%60-69years16.8%17.6%70yearsandolder13%4Description:Accordingtothesurveyathand,thelargestshareoforganicstorecustomersamongtheGermanpopulationin2023areaged50to59years.12percentofcustomerswereaged20-29years.ReadmoreNote(s):Germany;2023;14yearsandolder;ConsumerswhoshopinorganicstoresSource(s):IfDAllensbach

OrganicstorecustomerscomparedtothegeneralpopulationinGermanyin2023,bymaritalstatusOrganicstorecustomersbymaritalstatusinGermany2023ShareofrespondentsGermanpopulationOrganicstorecustomersinGermany10%20%30%0%40%50%49.4%60%Married,livetogether2.2%51.4%Married,liveapart2.3%33.4%34%Single7.3%WidowedDivorced4.6%7.8%7.7%51.5%53.7%Married12.6%14.4%Marriedwithoutamarriagecertificate5Description:ThissurveyshowsorganicstorecustomersbymaritalstatuscomparedtothegeneralpopulationinGermanyin2023.Thelargestshareoforganicstorecustomerswasmarriedandlivedtogether.ReadmoreNote(s):Germany;