讲稿活动campaign weekly performance 0511-0517oap竞选.pptx

OAPCampaignWeeklyPerformance2014/05/11-2015/05/17

GWcampaignperformance

GWMOPerformanceGWCampaignWeekly(0511-0517)QQvideoQQmusicDirectTrafficSourceEfficiencyVisits35,89918,39317,43868UserFriendlinessBounceRate81.55%75.46%88.01%79.37%ConsumerAffinityAvg.Time1m47s2m01s0m42s2m03s%ReturnVisit18.08%5.05%31.89%1.59%Convresion%TOECConversion%1.19%2.32%0.00%0.00%ApplySample1,7061,70105Conversion%4.75%9.25%0.00%7.35%NewRegistration121200RegisterRate0.03%0.07%0.00%0.00%

GWOAPSitePerformanceGWCampaignWeekly(0511-0517)PCladyOnlyladySelfQQYokaHaibaoElleYoukuSocialSEMDirectReferralTrafficSourceEfficiencyVisits1,260,342272,557103,17890,67575,08473,46855,08652,68741,93637,02921,496327,850107,370UserFriendlinessBounceRate68.38%58.36%62.32%45.30%91.21%59.81%46.06%32.15%89.20%79.13%84.73%82.28%80.66%ConsumerAffinityAvg.Time1m57s2m24s1m39s1m44s1m27s1m24s2m25s1m54s1m59s1m01s2m34s1m22s1m01s%ReturnVisit9.59%4.47%17.70%11.49%4.64%28.21%6.72%59.10%3.09%3.42%19.58%2.63%3.52%Convresion%TOEC26,88616,7841,5002,9581,3006620514565174109791,305ECConversion%2.16%6.16%1.45%3.26%1.73%0.01%1.13%0.10%1.09%1.40%1.91%0.31%1.22%ApplySample34,41924,3101,7432172,07923984819628871291210481,827Conversion%2.73%8.92%1.69%0.24%2.77%0.33%1.54%0.37%0.69%1.92%4.24%0.32%1.70%NewRegistration3,2701,31529422238126201433134110164340RegisterRate0.26%0.48%0.29%0.24%0.51%0.36%0.00%0.03%0.08%0.36%0.51%0.05%0.32%

CushionBBcampaignperformance

Weekly(0511-0517)YokaElleOnlyladyQQHaibaoOtherTrafficSourceEfficiencyVisits787,125257,575101,447197,556147,18260,28523,080UserFriendlinessBounceRate41.67%39.99%30.70%27.84%67.35%33.61%84.31%ConsumerAffinityAvg.Time1m18s1m26s1m54s1m00s0m38s1m33s3m20s%ReturnVisit24.41%31.76%59.78%5.96%8.33%5.85%96.01%Conversion

ToEC141,8733471440,7219,679745Conversion%18.02%13.28%0.80%28.20%27.67%16.06%3.23%ToShare19,464121218,611244262323Conversion%2.47%0