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太平洋人寿营销策略.pdfVIP

太平洋人寿营销策略.pdf

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    ***********学校

    毕业设计论文

    中国太平人寿保险营销探讨

    系部经济贸易系

    专业市场营销

    班级营销091

    学生姓名

    学号

    指导教师

    2012年05月06日

    目录

    摘要·································································································3

    关键词······························································································3

    1.中国太平人寿公司简介····································································4·

    2.人寿保险市场发展的概况·································································4·

    2.1保险分类···············································································4·

    2.2寿险公司内部管理不规范,制约了寿险的进一步发展······················4·

    2.2.1机构设置不规范······························································4·

    2.2.2管理方法不规范······························································4·

    2.3资金运用和投资效益差·····························································5

    3.中国太平人寿面临的机遇和网络营销环境下的优势·································5

    3.1宏观经济形势··········································································5

    3.2人口城镇化、老龄化趋势··························································5

    3.3潜在的市场需求旺盛·································································5

    3.4快速增长的居民储蓄余额···························································5

    3.5网络环境下太平人寿的营销优势······················································5·

    4.太平人寿保险的市场定位·································································6·

    4.1建立多元化的寿险市场体系························································6

    4.2建立多元化的寿险市场结构························································6

    4.3实现多元化的寿险市场功能···························

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