原创力文档- 1、本文档共5页，可阅读全部内容。
- 2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
- 3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
家用洗衣液行业市场现状分析及未来三到
五年发展趋势报告
AnalysisoftheCurrentStatusandFutureDevelopment
TrendsoftheHouseholdLaundryDetergentIndustry
Introduction:
Thehouseholdlaundrydetergentindustryisanimportant
partofthedailynecessitiesmarket.Withthecontinuous
improvementofpeopleslivingstandardsandtheincreasing
awarenessofenvironmentalprotection,themarketdemandfor
high-qualityandeco-friendlylaundrydetergentsisincreasing.
Inthisarticle,wewillanalyzethecurrentstatusandfuture
developmenttrendsofthehouseholdlaundrydetergent
industry.
CurrentStatus:
1.MarketSize:
AccordingtodatafromEuromonitorInternational,the
globalhouseholdlaundrydetergentmarketwasworth71.6
billionin2020,andisexpectedtoreach83.3billionby2025,
withacompoundannualgrowthrate(CAGR)of3.1.InChina,the
householdlaundrydetergentmarketwasworthRMB44.7billion
in2020,withaCAGRof4.5from2015to2020.
2.MarketSegmentation:
Thehouseholdlaundrydetergentmarketcanbedividedinto
powder,liquid,andcapsuletypes.Amongthem,liquidlaundry
detergenthasthelargestmarketshare,accountingformore
than50oftheglobalmarket.Inaddition,eco-friendlylaundry
detergentsarebecomingmorepopularduetoincreasing
environmentalawareness.
3.CompetitiveLandscape:
Theglobalhouseholdlaundrydetergentmarketishighly
competitive,withmanywell-knownbrandssuchasPG,Unilever,
Henkel,andKao.InChina,thetopthreebrandsareBlueMoon,
Liby,andNiceGroup,accountingformorethan60ofthemarket
share.
FutureTrends:
1.ProductInnovation:
Inrecentyears,manymanufacturershavelaunchednew
productswithdifferentfunctions,suchasantibacterial,
deodorizing,anda
文档评论（0）