addidas的营销方案( 16)英文版!.pptVIP

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  • 2024-10-10 发布于重庆
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Strategy

EuropeRolandAuschelHeadofEurope

GroupHomeBase50%ofGroupsalesMarketdominanceKeyAssetsFootballApparelHeritagedivision/fashionmarketPeople/traderelationshipsadidasinEurope

adidasinEuropeKeyChallengesahead MarketUrbanyouthtargetWomenFuturePotentialonFashion/LeisureMarket Organization -Harmonization-Complexity

Har-monizationComplexityReductionElevatingGrowthBaseStrategicGrowthInitiativesReducingCostsWhatis“WiE”about?CHASING“Growth“PIONEER“GrowthCreatingcomplexity-IncreasedSKUs-Systemsprocesses-Eurolo

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