芬兰社交媒体用户分析报告：Instagram-外文版培训课件2024.7，temu，小米SU7.ppt

CONSUMERSBRANDS

Socialmedia:InstagramusersinFinland

ConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

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ThisreportoffersthereaderacomprehensiveoverviewofInstagramusersinFinland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkInstagramusersinFinland(’’brandusers’’)againstFinnishsocialmediausersingeneral(’’categoryusers’’),andtheoverallFinnishconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingFinland)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

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Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

InstagramisthesecondmostusedsocialnetworkinFinlandafterFacebookandhasausershareof67%

Managementsummary:brandusageandcompetition

Top10mostusedsocialnetworksinFinland

Facebook

73%

Instagram

67%

YouTube

63%

TikTok

34%

Snapchat

27%

LinkedIn

Pinterest

X(Twitt19%

19%

1Reddit

Jode12%

104

Notes:Whatsocialmediaplatformsdoyouuseregularly?ThisdoesnotincludeinstantmessengerssuchasWhatsApp.’’;