可编辑文档：波兰超市用户分析报告：Kaufland-外文版培训课件2024.7，temu.pptx

CONSUMERSBRANDSGrocerystores:KauflandshoppersinPolandConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofKauflandshoppersinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkKauflandshoppersinPoland(’’brandusers’’)againstPolishgrocerystoreshoppersingeneral(’’categoryusers’’),andtheoverallPolishconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingPoland)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof34%,Kauflandisoneofthetop5grocerystoresinPolandManagementsummary:brandusageandcompetitionTop10mostusedgrocerystoresinPolandBiedronkaLidl80%56%?abka37%34%KauflandAuchan25%25%DinoCarrefourNETTO24%19%18%18%DelikatesyCentrumLewiatan4Notes:Fromwhichofthesestoresdoyouregularlybuyfoodandproductsforeverydayuse?;MultiPick;Base:n=2,034grocerystoreshoppersConsumerInsightsGlobalasofJune2024Sources:

Theshareofgroc