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PharmaDigitalEngagementPlaybook:
4StepstoMaximizingAdoption
©Copyright2023VeevaSystems
Welcometothehybridera
COVID-19wasacatalystforexpeditingdigitaltransformationinthelifesciencesindustry,particularlycustomerengagement.BetweenMarch
2020andMay2021,digitalengagementskyrocketed,astheuseofremotemeetingsandrep-sentemailbothincreasedfivefold,globally.1
Yettheneedsandexpectationsofhealthcareprofessionals(HCPs)werechanginglongbeforetherestrictionsofthepandemicarrived.
Personalexperienceswithmobile,social,anddigitaltechnologieshavebeendrivingaconsumerizationeffectwhereHCPsincreasinglyexpect
personalized,relevant,andfrictionlessexperiences.Thisisespeciallytrueamongdigitalnatives,whichnowmakeupnearly70%ofallHCPs.2
Repsmustnowreimaginehowtheyengagewithcustomersandembracedigitalasapermanentandessentialcomponentofahybridengagement
model.Thispracticalguideintroducesfourstepsthatcanhelpyoumaximizedigitaladoptionandoptimizeengagementmovingforward.
SIGNIFICANTGROWTHINDIGITALCHANNELS
5x18min36%4x
Virtualrep-to-HCPVirtualsalescalldurationRep-sentemailswentup5x,Commercialcontent
meetingsincreased5xaveraged18minuteswith36%averageopenratevolumeincreased4x
(January2020-May2021comparison)
DiscovermoreemergingtrendsinHCPengagementbyvisitingourDigitalEngagementHub.
1VeevaPulse,GlobalMarket,2021.
2IntelligentHCPEngagementinEurop
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