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Chapter5B2BE-Commerce
Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallLearningObjectivesDescribetheB2Bfield.DescribethemajortypesofB2Bmodels.Discussthecharacteristicsofthesell-sidemarketplace,includingauctions.Describethesell-sidemodels.Describethecharacteristicsofthebuy-sidemarketplaceande-procurement.ExplainhowreverseauctionsworkinB2B.DescribeB2Baggregationandgrouppurchasingmodels.5-1
Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallLearningObjectivesDescribeotherprocurementmethods.Defineexchangesanddescribetheirmajortypes.DescribeB2Bportals.Describethird-partyexchanges.Describepartnerrelationshipmanagement(PRM).DescribehowB2BcanbenefitfromsocialnetworkingandWeb2.0.DescribeInternetmarketinginB2B,includingorganizationalbuyerbehavior.5-2
Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallConcepts,Characteristics,
andModelsofB2BE-Commercebusiness-to-businesse-commerce(B2BEC) TransactionsbetweenbusinessesconductedelectronicallyovertheInternet,extranets,intranets,orprivatenetworks;alsoknownaseB2B(electronicB2B)orjustB2BTHEBASICTYPESOFB2BTRANSACTIONSANDACTIVITIESSell-sideBuy-sideExchangesSupplychainimprovementsandcollaborativecommerce5-3
Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHall5-4
Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallConcepts,Characteristics,
andModelsofB2BE-CommerceTHEBASICTYPESOFB2BE-MARKETPLACESANDSERVICESOne-to-ManyandMany-to-One:PrivateE-Marketplacescompany-centricEC E-commercethatfocusesonasinglecompany’sbuyingneeds(many-to-one,orbuy-side)orsellingneeds(one-to-many,orsell-side)5-5
Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallConcepts,Characteristics,
andModelsofB2BE-CommerceMany-to-Many:Exchangesexchanges(tradingcommunitiesortradingexchanges) Many-to-manye-mar
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