电子商务 turban_ec_ch12专业课教材.ppt

下载文档

0
0
约1.05万字
约 34页
2024-11-26 发布于未知
举报
版权申诉
保障服务

电子商务 turban_ec_ch12专业课教材.ppt

1、本文档共34页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。

Chapter12FulfillingE-commerceOrdersandOtherECSupportServices

Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallLearningObjectivesDescribetheroleofsupportservicesinelectroniccommerce(EC).DefineECorderfulfillmentanddescribetheECorderfulfillmentprocess.DescribethemajorproblemsofECorderfulfillment.DescribevarioussolutionstoECorderfulfillmentproblems.12-1

Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallLearningObjectivesDescribetheintegrationofenterprisesystemsande-commerce.Describeenterpriseresourceplanning(ERP)anditsbenefits.DescribeintelligentagentsassupportersofEC.DescribeotherECsupportservices.Discussthedriversofoutsourcingsupportservices.12-2

AnOverviewACQUIRINGGOODSANDSERVICESSellersneedtoacquirewhattheysell.Theyproduceitiftheyaremanufacturers.Theybuyitiftheyareretailers.Theyjustreferbuyerstosellersiftheyareintermediaries.12-4

AnOverviewBASICCONCEPTSOFORDERFULFILLMENTANDLOGISTICSorderfulfillment Alltheactivitiesneededtoprovidecustomerswiththeirorderedgoodsandservices,includingrelatedcustomerservicesback-officeoperations Theactivitiesthatsupportfulfillmentoforders,suchaspacking,delivery,accounting,andlogisticsfront-officeoperations Thebusinessprocesses,suchassalesandadvertising,whicharevisibletocustomers12-5

AnOverviewlogistics Theoperationsinvolvedintheefficientandeffectiveflowandstorageofgoods,services,andrelatedinformationfrompointoforigintopointofconsumptione-logistics Thel