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Chapter1OverviewofElectronicCommerce
Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallLearningObjectivesDefineelectroniccommerce(EC)anddescribeitsvariouscategories.DescribeanddiscussthecontentandframeworkofEC.DescribethemajortypesofECtransactions.Discusse-commerce2.0.Understandtheelementsofthedigitalworld.1-1
Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallLearningObjectivesDescribethedriversofECastheyrelatetobusinesspressuresandorganizationalresponses.DescribesomeECbusinessmodels.DescribethebenefitsandlimitationsofECtoorganizations,consumers,andsociety.1-2
Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallElectronicCommerce:
DefinitionsandConceptselectroniccommerce(EC) Theprocessofbuying,selling,orexchangingproducts,services,orinformationviacomputere-business AbroaderdefinitionofECthatincludesnotjustthebuyingandsellingofgoodsandservices,butalsoservicingcustomers,collaboratingwithbusinesspartners,andconductingelectronictransactionswithinanorganization1-3
Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallElectronicCommerce:
DefinitionsandConcepts1-4
Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallElectronicCommerce:
DefinitionsandConceptsOTHERECCONCEPTSPureVersusPartialECECOrganizationsbrick-and-mortar(oldeconomy)organizations Old-economyorganizations(corporations)thatperformtheirprimarybusinessoff-line,sellingphysicalproductsbymeansofphysicalagentsvirtual(pure-play)organizations Organizationsthatconducttheirbusinessactivitiessolelyonlineclick-and-mortar(click-and-brick)organizations Organizationsthatconductsomee-commerceactivities,usuallyasanadditionalmarketingchannel1-5
Copyright?2010PearsonEducation,Inc.PublishingasPrenticeHallElectronicCommerce:
DefinitionsandConceptselectronicmarket(e-m
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