话题04 可穿戴设备与健康科技.docx

话题04可穿戴设备与健康科技

一、阅读理解

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Technologiesusedforhumanpurposesarenowbeingusedtoimprovepet’swell-being.Andthepethumanizationtrendofrecentyearsisshownintechnology,withagreatincreaseinneedfordifferentkindsofwearabletechdevices(设备)frompetparentsaroundtheworld.Today,itisnotunusualtoseedogsorcatswithsomethingtied(系)totheirbodytomonitor(监控)theiractivityortracktheirlocation.

“Peopledon’tknowtheanswertoquestionsabouthowmuchexerciseortheamountoffoodtheirdogneedsandthat’swherewearablemonitoringdevicecomesin,”saysCEOandco-founderofPitPat,AndrewNowell.Between2022and2021,thisUKdeveloperofapettrackingdevicefordogs,shipped39%moreofitsproducts.Atthesametime,theUKpetpopulationincreasedby10%tomorethan9millionandanewtypeofpetownerappeared,thesocalledGenerationY.Theyarethemajorityofcustomersthatbuyawearabletechdevice,mainlywantingtoknowhowfartheirpethasgoneandwhatthedogisdoingwhiletheyareout.

Thewearabletechfieldismainlymadeupofsmallstart-upcompanies.Butthismaychangeinthenearfuture.“Allthebigplayersareveryinterested.Theywilljumpintothefieldinonewayoranother,“saidAsafDagan,co-founderofthewearabletechdeviceproducerPetPace.Marketresearchcompaniesarepredictingthatthefieldwillbeworthbetween$2.4billionand$3.5billioninthecomingyears,withayearlyincreaserangingbetween13.5%and25%by2025.

Despitethepotential(潜力)therearestillsomechallengesthatcompanieswillsoonhavetoface.Awarenessisoneofthem.“ThefunctionoftheGPStrackerissupposedtobeknownbymorepetparents,butthereisstillworktodotohelpthemknowaboutactivitymonitors.Itisamatterofputtingthemessageacross.Thevalueisthereandtheneedisthere.It’saboutprovidingaconnectionandcreatingawareness,”commentedDagan.

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