高中英语真题-2014高考英语阅读理解精品训练整理版及答案解析.pdf

高中英语真题:2014高考英语阅读理解精品训练

（4）及答案解析

A

(2011·东北三省四市联考，B)

ation:“Icantbelieveit—

”

la,butthosegirlslookedreallystylish.Theymustknow.So，

youbuyit.Youneverrealizethatthoseyoungwomenareempl

hesecretofundercovermarketing.CompaniesfromFordtoNik

earestartingtouseit.

Undercovermarketingisimportantbecauseitreachespeoplet

rlytrueoftheMTVgeneration—

consumersbetweentheageof18and34.Itsagoldengroup.

Theyhavealotofmoneytospend，buttheydonttrustads.

Soadvertisingagencieshireyoungactorsto“perform”inbarsa

ndotherplaceswhereyoungadultsgo.Somepeoplemightcall

slercallsitcreative.“Look

nessisdecreasing.”Itistrue，

becauseeveryoneknowsanadistryingtopersuadeyoutobuy

something.However，

ormance.

本文是说明文。介绍了一种新的很有创意的开发市场的广告形

式。

1．Thetwoattractiveyoungwomenweretalkingsoasto_____

___.

A.getthesweateratalowerprice

B.beheardbypeoplearound

C.beadmiredbyothershoppersD.decideonbuyingth

esweater

答案：B。事实细节题。由第二段可知，她们其实是商家请的广

告职员，目的就是通过大声讨论商品吸引顾客对其商品的关注和

兴趣，故选B。

2．LorenzoBertollais________.

A.averypopularmalesingerB.anadvertisingagency

C.aclothingcompanyinRomeD.thebrandnameofclot

hes

答案：D。事实细节题。由第一段中的lookingatasweater和第

二段最后的LorenzoBertollaclothes可知，这是一个服装品牌。

3．Whatcanweinferfromthepassage?

A.Traditionaladvertisingwillsoondisappearinthemarket.

lkindsofads.

asingeffectiveness.

D.Undercovermarketingwillsurelybebannedsoonbythegov

ernment.

答案：C。推理判断题。由尾段中的

“Lookattraditionaladvertising.Itseffectivenessisdecreasing.”

可知答案。A项说法无根据；根据第四段的一、二句可排除B

项；D项说法在文中无事实依据，也过于武断，故被排除。

4．

e?

A.TwoAttractiveShoppersB.LorenzoBertollaSweaters

C.WaysofAdvertisingD.UndercoverMarketing

答案：D。主旨大意题。总览文章可知，文章主要讲述了商家雇

请广告员工来吸引顾客的新的广告模式——

undercovermarketing，即秘密营销。