2024年亚马逊健身与户外休闲运动产品趋势分析报告（英文版）.docx

Amazon

MarketWatch

SportsOutdoorsSeries

HOMEGYMFITNESS

IntroductionKeyT

IntroductionKeyTakeaways

ExplorethelatesttrendsforgymandfitnessproductsonAmazon.JungleScoutCobaltdatarevealssalesshifts,keymarketplayers,andtop-performingproducts.

Demandisontherise.

Salesandrevenueforgymandfitness

productsincreasedbynearly25%year-

over-year,signalingstrongdemand.Brandsshouldexploreexpandingfitnessproduct

linestomeetgrowingconsumerinterest.Tofurthercaptureattentionandconversions,brandscanenhancelistingswithvideosandARfeatures,helpingshoppersmakemore

informedpurchasedecisions.

Privatelabelproductsleadthemarket.

Amazon’sprivatelabelpresentsstiff

competitioninthisniche.Threeofthetopfivebest-sellingproductsoverthepast90days

belongtoAmazonBasics,eachwithsales

growthofatleast10%.Competingbrandsmustanalyzepricingandpositioningtostaycompetitive–andshouldconsiderofferingenhancedfeaturestodifferentiateand

capturemoresales.

Convenientfitnesssolutionsare

increasinglypopular.

Searchesfor“walkingpad”jumpedby39%in30days,withrelatedtermslike“underdesk”andbrandedsearcheslike“DeerRunwalkingpad”upbyover40%.Brandsshouldprioritizeconvenienceandspace-savingdesignintheirproductofferingstoalignwiththistrendandattractconsumerslookingforcompacthomefitnessequipment.

AmazonMarketWatch:SportsOutdoorsSeries|HomeGymFitness2

MarketLandscape

ThisviewofexerciseandfitnessequipmentwithinAmazon’sSportsOutdoorscategoryincludeshomegyms;dumbbells,barbells,andweightsets;treadmills;stepmachines;yogamatsandaccessories;pilatesmatsandaccessories;exercisebikes;andotherhomegymandfitnessequipmentandaccessories.

MarketTrends:Year-over-Year

SalesReviewsRevenueAverageprice

Sales

Reviews

Revenue

↑22%↑1%

↑22%

↑1%

↑23%

↑10%

CompetitiveLandscape