全文可编辑-墨西哥汽车用户分析报告：Ford福特-培训课件.ppt

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CONSUMERSBRANDS

Cars:ForddriversinMexicoConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofForddriversinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkForddriversinMexico(’’brandusers’’)againstMexicancardriversingeneral(’’categoryusers’’),andtheoverallMexicanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingMexico)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof10%,Fordisoneofthetop3carmakesinMexicoManagementsummary:brandusageandcompetition

Top10mostdrivencarmakesinMexico

Chevrolet

19%

Nissan

17%

Ford

Volkswage10%

10%Honda

7%

Toyota

6%

Mazda

Kia

Dodge

4%

4%

3%4

Notes:Whatbrandisyourprimarilyusedcar?;SinglePick;Base:n=1,626cardrivers

Sources:

ConsumerInsightsGlobalasofAugust2024

The