全文可编辑-巴西电视用户分析报告：Philco-外文版培训课件2024.7,temu.ppt

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CONSUMERSBRANDS

TVs:PhilcoownersinBraziConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofPhilcoownersinBrazil:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkPhilcoownersinBrazil(’’brandusers’’)againstBrazilianTVownersingeneral(’’categoryusers’’),andtheoverallBrazilianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingBrazil)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof8%,Philcoisoneofthetop3TVbrandsinBrazilManagementsummary:brandusageandcompetition

Top10mostownedTVbrandsinBrazil

Samsung

45%

LG

23%

Philco

8%

Philips

TCL

Panasonic

AOC

SempTCL

Sony

5%

4%

3%

3%

34

Notes:WhatbrandisyourmainTV?’’;SinglePick;Base:n=1,797TVowners

Sources:

ConsumerInsightsGlobalasofJune2024

TheshareofTVownersowningPhilcogrewby1percentagepoint