全文可编辑-巴西度假套餐用户分析报告：123 milhas-外文版培训课件2024.7,temu.ppt

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CONSUMERSBRANDS

Packageholidayportals:123

milhasusersinBraziConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

Thisreportoffersthereaderacomprehensiveoverviewof123milhasusersinBrazil:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmark123milhasusersinBrazil(’’brandusers’’)againstBrazilianpackagedholidaybookersingeneral(’’categoryusers’’),andtheoverallBrazilianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingBrazil)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

123milhasisthesecondmostusedpackageholidayportalinBrazilafterCVCandhasausershareof34%

Managementsummary:brandusageandcompetition

Top10mostusedpackageholidayportalsinBrazil

CVC

47%

123milhas

Decolar.co34%

34%AzulViagens

23%

SubmarinoViagens

Expedia

Hurb

Via9%

9%

8%KAYAK

ViajarBarat6%

54

Notes:Whichoftheseprovidershaveyoubookedapackageholi