营销策划书4p_原创精品文档.pdfVIP

营销策划书4p

篇一：4p组合策划书

前言

为了使李氏得到企业更好的发展，结合现今国内经济发

展状况与重庆服装行业的发展情况，李氏集团准备投资两千

万进入重庆服装行业，让企业能够逐步向多元化发展。从而

满足市场需求，获得最大利润。

因此，制定最佳营销策略，避免盲目投资是目前所需面

对的最急切的问题。我相信，通过我们公司下面的分析和解

释，李氏集团会对其在重庆地区的服装可开发工作有一个更

明确的方向和目标。从而达到降低生产成本，集中精力结合

重庆消费者服装需求的状况对李氏企业在重庆地区的服装

市场拓展工作进行不断地改革和创新，使李氏企业尽快融入

重庆服装市场，并成为重庆地区消费者的新宠。

目录

概要提

示························

································3

页正

文························

····································4

页

一、环境分

析························

·························4

页

（一）宏观环

境·············································5

页

（二）微观环

境·············································6

页

（三）SWOT分

析············································7

页

二、市场定

位························

·························7

页

（一）市场细

分··········································7

页

（二）目标市场的选

择···································7

页

（三）市场定

位··········································8

页

三、4P组合策

划··············································10

页

（一）产品策

划··········································10

页

（二）