chapter5管理沟通(案例分析法).pptx

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1CHAPTER5WRITING

2 ChapterFocusYouwilllearninthischapter:FifteenwaystobecomeabetterbusinesswriterHowtoplanandwriteamemoHowtowritegoodbusinesslettersAboutstyle

Zhiwen(C)CopyrightGuoThreestepwritingprocess1.Whatisthethree-stepwritingprocess?1)Planningyourmessage.Thefirststageistothinkaboutthefundasmentalsofyourmessage.Itincludes:Analyzethesituation:Studyyourpurpose,layyourwritingschedule,andthenprofileyouraudience.Gatherinformation:Gatherinformationthroughformalorinformalresearchmethods. Adapttotheaudience:Choosetherightchannelandmedium;thenestablishagoodrelationshipwithyouraudience.3

42. Continued Writing Organizetheinformation:Defineyourmainidea,limitthescope,andchoosethedirectorindirectappoach. Composethemessage:Controlyourstylethroughlevelofformalityandconversationaltone.Chooseyourwordscarefullysothatyoucancreateeffectivesentencesandparagraghs.

5 Continued3.Completing Revisethemessage:Evaluatecontentand reviewreadability;theneditandrewritefor concisenessandclarity. Producethemessage:Useeffective designelementsandsuitabledelivery methods. Proofreadthemessage:Reviewforerrors inlayout,spelling,andmechanics.

6Howdoesthethree-step writingprocesswork? Asageneralrule,tryusingroughlyhalfyour timeforplanning—fordecidingonyour purpose,gettingtoyouraudience,and immersingyourselfinyoursubjectmatter. Uselessthanaquarterofyourtimefor writingyourdocument.Thenusemorethana quarterofyourtimeforcompletingthe project(sothatyoudon’tneglectimportant finalstepssuchasrevisingandproofing).

7 ContinuedThethree-stepprocesswillhelpyouavoidtherisky“rushandstartwriting”routine.Rememberthatthewritingprocessisflexible.Effectivecommunicatorsmaynotnecessarilycompletethestepsin1

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