大学校园超市发展战略分析SWOT分析.pdfVIP

大学校园超市发展战略分析+SWOT分析

AbstractStrategyisanimportantissuein

enterprisemanagement.Strategicdecision-makingcan

maketheenterpriseproactivelyshapethefuture.It

enablesenterprisestobecreativeandtoleadthetrend

ratherthantakingapassiveresponsetoenvironmental

change.Undertheincreasinglyfiercecompetition,the

enterprisescouldcontroltheirowndestinybyit.

Asamarketsegmentofretailingindustry,

educationsupermarketisaretailingsupermarket

providingvariousconvenientconsumergoodsfor

teachersandstudentsatschool.Inrecentyears,many

privateandinpidualshopsemergearoundmany

universitiesandwiththepopularityofshoppingonline,

itisdifficultforeducationsupermarketstoachieve

goodeconomicbenefitsbyoriginalmonopolyposition

andresources.Onthiscondition,thedevelopment

strategybecomesthekeyfactorinsurvivaland

developmentofeducationsupermarket.

WithSWOTanalysisinstrategicmanagementasthe

researchbasis,thisresearchtakessupermarketin

JiangsuNormalUniversityasanexampletodoSWOT

analysis.Bymatchingtheinternalfactors(advantages

anddisadvantages)andexternalfactors(opportunities

andthreats),fourstrategiesofSO,WO,ST,andWT

obtainedcanbeappliedtoeducationsupermarketsin

JiangsuNormalUniversityandgiveadviceto

supermarketdevelopment.29610

Keywords:EducationSupermarketSWOTThe

DevelopmentStrategy

摘要战略是企业管理中的重要问题，战略决策可以使

企业更主动地，而不是被动的塑造自己的未来。它使企业勇

于创新、领导潮流。在日益激烈的竞争中，使企业掌握自