国际市场营销学 （原书第18版）课件 第7章　国际法律环境：遵守游戏规则全球视角　国际贿赂案的错误结局.pptx

Chapter7TheInternationalLegalEnvironment:PlayingBytheRules?McGraw-HillEducation.Allrightsreserved.Authorizedonlyforinstructoruseintheclassroom.?NoreproductionorfurtherdistributionpermittedwithoutthepriorwrittenconsentofMcGraw-HillEducation.

LearningObjectives1of27-1 Thefourheritagesoftoday’slegalsystems7-2 Theimportantfactorsinthejurisdictionoflegaldisputes7-3 Thevariousmethodsofdisputeresolution7-4 Theuniqueproblemsofprotectingintellectualpropertyrightsinternationally7-5 Howtoprotectagainstpiracyandcounterfeiting

LearningObjectives2of27-6 Themanyissuesofevolvingcyberlaw7-7 Thelegaldifferencesbetweencountriesandhowthosedifferencescanaffectinternationalmarketingplans7-8 ThedifferentwaysU.S.lawscanbeappliedtoU.S.companiesoperatingoutsidetheUnitedStates7-9 Thestepsnecessarytomovegoodsacrosscountryborders

IntroductionForeignBusinessTransactionLawNouniforminternationalcommerciallawexistsLegalsystemsindifferentcountriesarebothdisparateandcomplexImportanttocomplywiththelawsineachcountryinwhichthemultinationalcorporationoperates

BasesforLegalSystems1of6Fourheritagesoftoday’slegalsystemsCommonlawCivilorcodelawIslamiclawCommerciallegalsystemInterpretationofsystemvariesbycountryImportanceoflawalsovariesNumberofattorneyspercapita

Exhibit7.1Lawyersper100,000PeopleinSelectedCountriesJumptolongdescription.Sources:RandyPeerenboom,“EconomicDevelopmentandtheDevelopmentoftheLegalProfessioninChina,”presentationatOxfordUniversity,2006;CouncilofBarsandLawSocietiesofEurope,,2010;.br,2010;,2010;BruceE.Aronson,“TheBraveNewWorldofLawyersinJapan,”PacificRimLawPolicyJournal?21,no.2(March2012),pp.255–75.;MitsuroObe,JapaneseLawyersProblem:TooFewCases,TheWallStreetJournal,April3,2016,online.

BasesforLegalSystems2of6CommonL