国际市场营销学 （原书第18版）测试题答案 Chapter 13 Products and Services for Consumers_answerkey.docx

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InternationalMarketing,18e(Cateora)

Chapter13ProductsandServicesforConsumers

1)Globalcompetitionhasputmorepowerinthehandsoftheseller.

Answer:FALSE

Explanation:Globalcompetitionhasshiftedthepowerinthemarketplacefromasellerstoacustomersmarket,andthelatterhavemorechoicesbecausemorecompaniesarecompetingfortheirattention.Morecompetitionandmorechoicesputmorepowerinthehands