国际市场营销学 （原书第18版）测试题答案 Chapter 3 History and Geography The Foundations Of Culture_answerkey.docx

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InternationalMarketing,18e(Cateora)

Chapter3HistoryandGeography:TheFoundationsOfCulture

1)Acountryshistoryinfluencesbusinessdecisionssuchasmarketentryandpersonneldecisions.

Answer:TRUE

Explanation:Historyinfluencesbusinessdecisionssuchasforeigndirectinvestments,marketentry,andevenpersonnelchoices.

Difficulty:1Easy

Topic:EconomicandBusinessImplicationsofCulturalChange

LearningObj