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ventureBeatThe
ventureBeat
TheB.I.G.Story
MetaAudience
MetaAudienceNetwork:93%
ofMobileGameDevsConsider
In-GameAdstoBeCritical
Everyoneissaying
MobileGamesisa
BIGOpportunityforBrands.
plGIDAY
Why2024CouldBeTheYear
MobileGamingInventory
GoesPremium
Butnooneissayingwho
hastheopportunity.
exchanger
2024PromisesMore
2024PromisesMorePremium
Inventory-AndBigger
Budgets-ForIn-gameAds
WillMobileGamingApps
ContinuetoGrowin2024?
Absolutely,AndHere’sWhy
Foreword
RaviPimplaskar
Director,ContentMarketingDigitalTurbine
TheB.I.G.ShiftThereisashiftingtideinmo
TheB.I.G.Shift
Thereisashiftingtideinmobileadvertising.Privacyconcernshavedisruptedtargeting
strategies,socialmediaplatformsface
transparencyandeffectivenessissues,andconsumerbehaviorfavorsskimming,
scrolling,orskippingpastads.
PreviousBRAGIndexesaimedtoidentify
brandsexceedingexpectationsinapp
growth.Whilerevealingtranscendingbrandswasfun,whatmanyfoundmostusefulwerethenovelapproachesthatdrovesuccess.
Andifanytimerequiresnovelapproaches,it’snow.
ThisurgencyledustoshiftthisversionoftheBRAGIndextooneapproachmanythinkwillbehugein2024-MobileGames.
Digiday,AdExchanger,VentureBeat,andothershaveidentifiedmobilegamesasanuntappedopportunityforbrandadvertisersin2024.Butwhilemanyhaverecognizedthegrowingvalueofin-gameadvertising,notmanyhaveidentifiedwhomightbeabletotakeadvantageofthisopportunity.Untilnow.
Todoso,weturnedtheBRAGIndexonitshead-andinsteadofrevealingbrandsthattranscendedmarketexpectations,uncoverthebrandsthatcandosothroughmobilegames.Thus,theB.I.G.
(orBrandsInGames)BRAGIndexwasborn.TheIndexdivesintopopulargamegenresandrevealsinsightintotheaudiencesthatplaythem,includingthebrandstheylove.
Inachallengingenvironment,mobilegamingisachanneltha
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