Unit6TheMediaLesson3TheAdvertisingGame教学设计-高中英语北师大版选择性(3).docx

Unit6Lesson3

TheAdvertisingGame

Teachingaims:

Knowledgeandabilityobjectives:

1.Studentswillbeabletoknowabouttheideasandthedevelopmentofmodernadvertisementsbyreadingthepassage.

2.Studentswillbeabletoknowthatdifferentadvertisementshavedifferentcharacteristicsandaims.

3.Studentswilltrytheirbesttoimprovethestudents’readingabilitybyreadingthetext.

4.Studentscananalyzedifferentcharacteristicsandaimsofdifferentadvertisements.

Moralobjective:

Studentscanunderstandthedesignandeffectofadvertisements.

Teachingimportantpoints

Letthestudentsgetsomeideasaboutmodernadvertisements,developmentandmeans.Showsomemosteffectiveadvertisementsandlatestconceptsonadvertisement.

Teachingdifficultpoints

EnabletheSstoknowthedifferentaimsbetweentheclassicadvertisementsandthemodernones.Letthemtohaveabasicknowingtoadvertisementknowledgeandknowthedifferentfunctionsofallkindsofadvertisements.

Teachingmethods:Taskbasedmethodandmunicativemethod

Teachingaids:puter,multimediaandpicturesaboutadvertisements

Teachingprocedures：

Procedures

Teacher’sactivity

Students’activity

Intentionoftheactivity

Time

Leadin

Showapublicadtothestudents

Lookatthevideoandspeakup

toarousetheirinterestandmakepreparationsformynextquestion

2mins

Pre

reading

Question1:Thinkaboutwhatitisadvertisingfor.

Talkwiththeirpartneraboutthequestion

Tobepreparedforthefollowingads

46mins

Offerstudentsanothertwoads,andletthemguessoutwhatitisadvertisingfor?

Talkabouttheads

Toletthembepreparedfortheuniqueconceptsoftheads.

While

reading

Fastreading

2625mins

Askmystudentstogothroughthewholetext,andmatchthemainideaofeachparaandthegeneralideaofthewholetext.

Gothroughthewholetext

Toletmystudentsgetthemainideaoftheeachparaandthewholepassage.

Detailedreading

Readthefirst