2025年2月手游非游戏应用海外移动广告月报.pptx

2025年2月

手游非游戏应用

海外移动广告月报

AppGrowing

2025年2月海外手游广告市场趋势

在投App数量Top10类别

■持续投放App数■当月新投放App及占比

一个素材可能会被用于创建多个广告，AppGrowing对相似度极高的素材进行跨广告媒体和跨产品的去重合并，使浏览更高效。

素材类型分布视频素材时长分布

广告数量Top10类别

■广告数■去重后创意素材数

=15s

16～30s

31～60s

=61s2.33%

13.02%

28.72%

其他0.13%

图片27.49%

数据来源：AppGrowing国际版

视频

72.38%

角色扮演

娱乐场

55.93%

15.71%

动作

策略

卡牌

休闲

街机

冒险

模拟

7.84%

8.36%

4.00K

MatchinghamGames

Supercent,Inc.

LevelInfinite

Scopely

TapNation

YsoCorp

MADPIXEL

AgedStudioLimited

2025年2月手游开发者投放榜

主投产品开发者名称主投产品开发者名称

XGAMESTUDIO

CASUALAZURGAMES

CenturyGamesPte.Ltd.

OakeverGames

TGInc.

SayGamesLtd

LionRoar

VitaStudio.

三SupersonicStudiosLTD

VOODO0

MiraiGames

GuruPuzzleGame

Homa

AuraEffects

Playrix

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

01

02

03

04

05

06

07

08

09

10

11

12

13

14

15

TeosOyun

PSequreDeveloper

ORANGEGAME

chenqiu

数据来源：AppGrowing国际版，按广告数降序排列

▲

▲

▲

XGameGlobal

▲

▲

Easybrain

IGG.COM

16

17

18

19

20

21

22

RagnarokIdleAdventurePlus

GravityGameHubPTE.LTD.

-25.36%

701.76%

-72.77%

-28.08%

-48.08%

-21.84%

-32.05%

-0.97%

-41.41%

-26.10%

-29.88%

-19.40%

-24.50%

273.80%

-3.34%

OneLine:DrawingPuzzleGame

KiddingBoxStudio

WarThunderMobile

GAIJINNETWORKLTD

PUBGMOBILE

TencentMobileInternationalLimited

MonkeyMobileArena

DumitruBoico

SonicForces

SEGA

QBlock:WoodBlockPuzzleGame

OakeverGames

RiddleTest:BrainTeaserGame

KiddingBox

24

25

26

27

28

29

30

PuppypetcaresalongamePinkyPigGame

TileExplorer-TripleMatchOakeverGames

LabradorPuppyDaycare

Salon

AuraEffects

ZenWord@-RelaxPuzzleGame

OakeverGames

Solitaire·ClassicCardGame

GreyfunGames

Block

Hungry

ZenColor-ColorByNumberOakeverGames

图标名称开发者广告量环比增减

01Evony-73.30%

TOPGAMESINC.

VitaMahjong

02