【研报】品牌价值-北欧最具价值和最强大品牌150强的2024年度报告（英）-2024.8.docx

2024Nordic150

2024

TheannualreportonthemostvaluableandstrongestNordicbrands

August2024

Contents

AboutBrandFinance 3

Foreword 4

DavidHaigh,ChairmanCEO,BrandFinance

RankingAnalysis 7

BrandValueRanking(EURm) 15

BrandSpotlight 18

ROCKWOOL 19

InterviewwithMirellaVitale,SeniorVicePresident,GroupMarketing,CommunicationsandPublicAffairs,ROCKWOOL

Methodology 22

OurServices 28

?2024Allrightsreserved.BrandFinancePlc.

BrandFinanceNoedic1002024 /nordic2

About

BrandFinance

Theworldsleadingbrandvaluationconsultancy

Forbusinessenquiries,pleasecontact:

RichardHaigh

ManagingDirectorrd.haigh@

Formediaenquiries,pleasecontact:

PennyErricker

GlobalPressEnquiresp.erricker@

Forallotherenquiries:

enquiries@

+442073899400

BridgingthegapbetweenMarketingandFinance

BrandFinancewassetupin1996withtheaimofbridgingthegapbetweenmarketingandfinance.Formorethan25years,wehavehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline.

Quantifyingthefinancial

valueofbrands

Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Rankingbrandsacrossallsectorsandcountries,wepublishover100reportsannually.

Uniquecombinationofexpertise

Ourteamshaveexperienceacrossawiderangeofdisciplines

frommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting.

Pridingourselves

ontechnicalcredibility

BrandFinance,acharteredaccountancyfirmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityStandardsBoard.

Foreword

Brandvaluationhelpscompaniesunderstandthevalueoftheirbrandandhow