信号博弈—较简单-值得学习-When Consumers Learn, Money Burns Signaling Quality via Advertising with Observational Learning and Word of Mouth.pdf

1、本文档共22页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。

Thisarticlewasdownloadedby:[]On:05December2021,At:22:44

Publisher:InstituteforOperationsResearchandtheManagementSciences(INFORMS)

INFORMSislocatedinMaryland,USA

MarketingScience

Publicationdetails,includinginstructionsforauthorsandsubscriptioninformation:

WhenConsumersLearn,MoneyBurns:SignalingQuality

viaAdvertisingwithObservationalLearningandWordof

Mouth

YogeshV.Joshi,AndresMusalem

Tocitethisarticle:

YogeshV.Joshi,AndresMusalem(2021)WhenConsumersLearn,MoneyBurns:SignalingQualityviaAdvertisingwith

ObservationalLearningandWordofMouth.MarketingScience40(1):168-188./10.1287/mksc.2020.1246

Fulltermsandconditionsofuse:/Publications/Librarians-Portal/PubsOnLine-Terms-and-

Conditions

Thisarticlemaybeusedonlyforthepurposesofresearch,teaching,and/orprivatestudy.Commercialuse

orsystematicdownloading(byrobotsorotherautomaticprocesses)isprohibitedwithoutexplicitPublisher

approval,unlessotherwisenoted.Formoreinformation,contactpermissions@.

ThePublisherdoesnotwarrantorguaranteethearticle’saccuracy,completeness,merchantability,fitness

foraparticularpurpose,ornon-infringement.Descriptionsof,orreferencesto,productsorpublications,or

inclusionofanadvertisementinthisarticle,neitherconstitutesnorimpliesaguarantee,endorsement,or

supportofclaimsmadeofthatproduct,publication,orservice.

Pleasescrolldownforarticle—itisonsubsequentpages

With12,500membersfromnearly90countries,INFORMSisthelargestinternationalassociationofoperationsresearch(O.R.)

andanalyticsprofessionalsandstudents.INFORMS

嘿嘿，喜欢学习的还在学习

咨询Ta 进入空间

更多 >