2025年亚马逊最佳和最差销售品类报告（英文版）-Jungle Scout.docxVIP

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Introduction

Introduction

SomeAmazoncategoriesofferimmenseopportunity,whileotherspresentcostlychallenges.ThisreportidentifiesthefivebestandfiveworstcategoriestosellinonAmazon,usinga

data-drivenapproachthatevaluatesprofitability,competition,demandtrends,andoverall

marketvisibility.UnderstandingthesedynamicsiscrucialforbrandslookingtomaximizetheirperformanceonAmazon.

TableofContents

WhatmakesawinningAmazoncategory?3BestAmazonCategories:MarketTrendsTailoredStrategies6WorstAmazonCategories:MarketTrendsTailoredStrategies27

AbouttheReport48

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CHAPTER1

Whatmakesa

winningAmazoncategory?

ThetopcategoriesonAmazonhaveabalanceofopportunityandmanageability–strongdemand,sustainablepricing,andmoderatecompetition.

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01.AMAZONCATEGORYTRENDS

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AmazonCategoryDynamics

SellersperCategoryandYear-over-YearSalesTrends

Clothing,ShoesJewelry

16%*+12%YoYSalesTrend**

HomeKitchen

BeautyPersonalCare

Electronics

GroceryGourmetFood

11%+13%YoYSalesTrend9%+23%YoYSalesTrend

8%+10%YoYSalesTrend

8%+12%YoYSalesTrend

HealthHousehold

AppliancesSportsOutdoors

5%

5%

6%+22%YoYSalesTrend+16%YoYSalesTrend

+11%YoYSalesTrend

Arts,CraftsSewing

Automotive

4%+14%YoYSalesTrend

4%+18%YoYSalesTrend

ToysGames

ToolsHomeImprovementPetSupplies

3%+11%YoYSalesTrend

3%+14%YoYSalesTrend

3%+14%YoYSalesTrend

Baby2%+11%YoYSalesTrend

Patio,LawnGarden

OfficeProducts

2%+17%YoYSalesTrend

2%+14%YoYSalesTrend

MusicalInstruments

IndustrialScientific

1%

1%

+8%YoYSalesTrend

+20%YoYSalesTrend

*Percentagesreflectthenumberofbrandsandsellerswhoidenti