在线音乐平台中Z世代青年的自我呈现研究_.pdfVIP

homepage,themesonglist,commentinteractionandMlogdynamics.Amongthem,

commentinteractionisthemainwayofself-presentationforyoungusersof

GenerationZ.Itscontentincludesemotionalexpressionhumorousbanterfan

,,

sentiment,andinteractivecommunication.Underthejointinfluenceofinternaland

externalmotives,GenerationZyoungusersconstantlyadjustthecontentandformof

self-presentationandshapetheroletypesofmusicloversemotionalexpressers

,,,

liferecorders,abilitydemonstrators,andsilentdiversintheNetEaseCloudMusic

platform,whosepresentationstrategiesmainlyincludethreekindsofidealised

performancesmysteriouscamouflageanddifferentiatedpresentation.Overallthe

,,,

prosandconsofself-presentationinonlinemusicplatformscoexist,andonlyby

rationallylookingattheprosandconsandimprovingandguidingthemfromthe

socialplatformandpersonalperspectiveswillitbepossibletohelptheyouthof

,

GenerationZtobetterconnectthevirtualandthereal,andtopromotetheirhealthy

andcomprehensivedevelopment.

KeywordsOnlineMusicPlatform;GenZYouth;Self-Presentation;Netease

：

CloudMusic

III

第3章Z世代青年在网易云音乐中的自我呈现行为36

3.1角色塑造:网易云音乐中的五大角色类型36

3.1.1音乐爱好者:沉浸欣赏与深入理解36

3.1.2情感表达者:情绪宣泄与互动探讨36

3.1.3生活记录者:日常观察与场景描绘37

3.1.4能力展示者:积极组织与技能分享38

3.1.5静默潜水者:隐秘浏览与习惯旁观38

3.2舞台表演:自我呈现的内容、形式与特征39

3.2.1自我呈现的内容分析39

3.2.2自我呈现的形式分析50

3.2.3自我呈现的特征分析54

3.3表演策略:Z世代青年的多元化印象管理57

3.3.1理想化表演:音乐分享与积极互动58

3.3.2神秘化伪装:激发好奇与部分展现59

3.3.3差异化呈现:观众隔离与多元设定59

第4章Z世代青年在网易云音乐中自我呈现的动因61

4.1内在动因:表