全文可编辑-Brand KPIs for spirits Jameson Irish Whiskey in the United Kingdom-外文版培训课件（2025.2）.pptVIP

CONSUMERBRANDBrandKPIsforspirits:JamesonIrishWhiskeyintheUnitedKingdomConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonJamesonIrishWhiskey’sperformanceinthespiritmarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

77%ofJamesonIrishWhiskeyconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??JamesonIrishWhiskey’sbrandingresonatesmore?JamesonIrishWhiskeyranksoutsidetheTop10inwithMillennialsawarenesswithinthespiritmarket?JamesonIrishWhiskeygenerallyappealstomen?ThepopularityratingofJamesonIrishWhiskeyis19%morethanwomen?JamesonIrishWhiskeyranksoutsidetheTop10in?AmongJamesonIrishWhiskeyenthusiasts,44%fallconsumptionunderthehigh-incomecategory?Intermsofloyalty,JamesonIrishWhiskeyisoutside?Consumersw