商务运营模式 1-2个典型案例介绍）时间确定.ppt

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商务运营模式 1-2个典型案例介绍）时间确定.ppt

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专业课工程作业〔本质特点和电子商务运营模式+1-2个典型案例介绍〕——时间确定1.网上百货零售的本质特点和电子商务运营模式研究+TheFutureofShopping，HarvardBusinessReview2021Dec.(假设能说清楚一个品类〔比方：服装〕的供给链问题那么更佳)；2.社会化电子商务本质特点和运营模式研究+Harvard2021CaseGrameenDanoneFoodsLtd.,aSocialBusiness+iStockphoto-TurningCommunityintoCommerce3.O2O电子商务的本质特点和运营模式研究+(ChristophZott,RaphaelAmit,andLorenzoMassa，TheBusinessModel:RecentDevelopmentsandFutureResearch，JournalofManagement,July2021;vol.37,4:pp.1019-1042)4.businessmodel最新书籍解读〔共三章〕MarkW.Johnson,SeizingtheWhiteSpace:BusinessModelInnovationforGrowthandRenewal,HarvardBusinessPress;1edition(February22,2021)Chapter2:TheFour-BoxBusinessModelFramework-RadicalChangeasaManageableProcessChapter3:DesigningaNewBusinessModel-FindinganOrderedStructuretoUnlockCreativityChapter4:ImplementingtheModel-TakingaNewBusinessModelintoAction1

CreatingaWinningE-Business

SecondEditionCreatinganE-BusinessPlanChapter32

LearningObjectivesOrganizeabusinessplanPrepareanexecutivesummaryWriteamissionstatementPrepareamarketplaceanalysisCreateoperational,financial,andmanagementplans3

LearningObjectives

(continued)UnderstandlegalformsofbusinessesDescribee-businesspartnerships4

FromBridesmaidto

E-BusinessReadtheopeningcaseWeshouldkeepinmindJennyLefcourtandJessicaDiLulloandtheireffortstocreateaneffectivebusinessplan.6

E-BusinessPlanOrganizationAe-businessplanisusedtoseekfundingforanneworexistinge-business.Itservesasa“Blueprint〞foroperationsafterthebusinessisfounded.Developingaplantakestimeeffortandthought.Manysourcesofhelpforthee-entrepreneur.7

BusinessPlanOrganization

(continued)BusinessplancomponentsCoversheetandtitlepageTableofcontentsExecutivesummaryBusinessdescriptionVision/missionstatement8

BusinessPlanOrganization

(continued)Businessplancomponents(continued)Informationonproducts/servicesIndustry,customer