服务与出口助力企业拓展国际市场.pdfVIP

Learningjournalforweek7

Weconcludedseveralwaysforfirmstoselectforeignmarketandmaintain

relationshipswithpartnersthroughvariouslegaldimensionsandalconnections

inthepreviousweeks,theserviceandonlineexportingaretwoemergingareasfor

SEMstolookat.Forexample,byintegratingofthephysicalproductsandarchitectural

solutions,Ronstancouldnotonlydiversifyitsbusinessrisksinordertosecuretheir

sa,butalsoenhancetheircompetitiveadvantagesintheinternationalmarket.

AnothersimilarexampleistheTataGroupthatalsosettinguptheconsultingservice

sector.Thecommoneconomiclogicbehindsuchcasesisthatthecustomerbaseofthis

service-exportingsectorissimilarorevensameastheyservedbefore;manycosts(i.e.

marketingandRD)thereforecouldbehighlyreduced.

Moreover,IhighlyagreewiththepointthattheInternet‘reducedimportanceof

economiesofscale,lowermarketingandcommunicationcosts,greaterprice

standardisation,reducedinformationfloattime,increasedcontactweenbuyersand

sellers,andchangesinintermediaryrelationships’(Loane,2006,p.264).Meanwhile,it

isnotonlydeemedasaneffectiveandcreativemarketingandcommunication,

butalsobeinganalternativedistributionchannel,especiallyforSMEsthosehave

limitedresourcesandcapitalsinthebusinessbeginningstage(Loane,2006,p.269).

TheboomingoftheInternetsaaroundtheworldhasproventhatthe

第7周的学习

过去几周，我们总结了企业选择国外市场以及通过各种法律层面和个人关系维

持与合作伙伴关系的几种方法，服务和出口是中小企业需要关注的两个新兴

领域。例如，