食材服务战略和货币化Service Monetization.docxVIP

ServiceMonetization

TurningServiceintoStrategy:AFrameworkfortheIngredientsIndustry

iStock/Smederevac

ServiceStrategyMonetizationforIngredients|

Focusyourserviceeffortwhereitmattersmostandmonetizewhattrulyaddsvalue

Effectiveservicemanagementisakeymarginleverintheingredientsindustry.

Amidrisingcostsandgrowingcomplexity,manycompaniesofferbroadser-viceswithoutclearROI-missingopportunitiestofocuseffortsandunlockvalue.

Commonchallengesinclude:

Unfocusedeffort:Intensivesupportforlow-valuecustomers

Lowtransparency:Unclearserviceusageandcost

Nomonetization:High-valueservicesofferedforfree

Thisleafletintroducesour5-stepapproachtoservicemonetization-helpingyoudifferentiateservice,streamlinedeliveryandturnsupportintostrategy.

AlexanderBilsing

Partner

Simon-Kucher|ServiceMonetizationforIngredients|July2025

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Simon-Kucher|ServiceMonetizationforIngredients|July20253

Servicejourney|

Thejourneytowardseffectiveservicemanagementtakestimeandisamulti-stepprocess

Continuous

Targetstateimprovementbasedondata

Targetstate

1.Data-driventransparencyonserviceIusage’(who,

when,howoften)

2.Standarddefined

Startingpoint1.Limitedtransparencyonserviceusage

Startingpoint

1.Limitedtransparencyonserviceusage(who,when,howoften)

2.Nostandarddefined

3.Value-addingservicesnotexplicitlydeter-mined

4.Accesstovalue-addingservicesnotsyste-

Industrystandard:nottobecommunicated

Companystandard:beyondindustrystandard,tobeco