2025年健康报告：预防趋势引领自我护理行业未来发展方向.docxVIP

LATESTSTUDYRESULTS

BetterHealthReport2025

Preventiontrendsshapingthefutureoftheself-careindustry

Abrighterpathtoprevention

AcrossEurope,consumersareincreasinglyempowered,

informed,andmotivatedtotakehealthintotheirownhands.

TheBetterHeaIthReport2025,deveIopedincIosepartnershipwiththeAssociationoftheEuropeanSelf-CareIndustry(AESGP),examineshowpreventionisgainingmomen-tumasconsumerstakegreaterownershipoftheirheaIth,guidedbynewhabits,new

technoIogies,andaproactivemindset.PreventionisnoIongerasidenote.FromdigitaItooIsandwearabIestoadvicefrompharmacistsandAIappIications,preventionis

becomingmoreintegrated,accessibIe,andpersonaIized.

Methodologysnapshot

2,700+respondentsacross7EuropeanmarketsparticipatedinaquantitativesurveyexpIoringbehaviors,attitudes,anddecision-makinginprevention

InterviewswithkeyexpertsfromtheAESGPmembershipandbroaderheaIthcareecosystem

Insightscross-referencedwithsecondaryresearchandSimon-Kucher’s40yearsofheaIthcareexperience

2IHomeIPreventionJourney123

73%

ofconsumersreporttheirawarenessofdisease

preventionhasincreasedoverthepastfiveyears

81%

activeIyusesomeformofdigitaIornon-digitaI

preventiveaid,upfrom75%in2023

55%

ofconsumersnowuseAIinprevention-reIateddecision-making,among18-28-year-oIdsthe

shareisabove80%

48%

ofconsumersarespendingmorethan

€20/monthonprevention,demonstrating

astrongcommitment.

Market-shapingtrendsdrivinggrowthinself-care

1.Qualitymatters,butconsumersarestillpricesensitive

1.

2.Digitalsolutionsenhance,notreplace,traditionalproducts

2.

3.HCPsremainthemosttrustedandinfluentialvoice

4.Consumersexpectaseamless,hybridomnichanneljourney

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