世界互联网大会：2025世界互联网大会跨境电商实践案例集.pdfVIP

2025

世界互联网大会

跨境电商实践案例集

2

0

2

5

世

界

互

联

网

大

会

跨

境

电

商

实

践

案

例

集

前言

随着信息技术和互联网技术的发展，大数据、人工智能、区块

链等数字技术在外贸领域的应用逐渐深入，推动外贸流程、贸易内

容、交易方式、监管方式等做出巨大调整。跨境电商作为新型外贸

业态，发展迅速、潜力大、带动作用强，已成为全球贸易发展的重

要力量。然而，各国在数字基础设施、物流配送设施、数字技术应

用、带动传统贸易企业转型等方面的能力差异显著。向全球传播先

进的跨境电商创新案例，有利于促进互学互鉴，推动跨境电商发展

的优秀实践成果惠及全球。

2025年，世界互联网大会组织开展全球跨境电商实践案例征集

活动，并从申报案例中遴选出87个优秀实践案例，涵盖数字平台、

贸易企业、物流配送、综合服务、融合创新、国际合作及政府引导

七个领域。政府部门、高校和科研机构、各类企业、第三方机构等

积极参与申报，每部分案例均依据首字母排序。

世界互联网大会对优秀实践案例进行总结提炼，形成《世界互

联网大会跨境电商实践案例集(2025年)》，希望借此推动行业交流

互鉴，推动全方位国际合作，促进跨境电商包容性发展，助力全球

更多中小微企业更好地利用跨境电商拓展国际市场。

I

目录

01数字平台/开展多元创新，助力全球拓展············01

国际化服务····················································02

多元模式创新··················································06

赋能全产业链··················································07

数字支付······················································08

专家说························································10

02贸易企业/促进品牌化发展，提升国际形象··········11

品牌化发展····················································12

数字化转型····················································14

专家说························································14

03物流配送/建设智慧物流，优化本土服务············15

国际物流通道··················································16

智慧仓储网络··················································16

数字化供应链··················································18

专家说························································20

04综合服务/开展集成创新，促进降本增效············21

业务合规化服务················································22

多元化金融服务················································23

综合服务创新··················································24

专家