女装子行业数据波士顿矩阵分析.xlsxVIP

子行业 9月交易指数 10月交易指数 市场占比 环比增幅

连衣裙 16,857,815 14,694,589 6.21% -12.83%

裤子 13,734,181 16,078,158 6.80% 17.07%

毛针织衫 13,139,131 14,964,305 6.32% 13.89%

套装/学生校服/工作制服 13,027,544 12,531,188 5.30% -3.81%

卫衣/绒衫 11,654,094 13,962,975 5.90% 19.81%

T恤 11,240,569 10,045,168 4.25% -10.63%

牛仔裤 11,199,418 10,863,198 4.59% -3.00%

衬衫 11,138,788 8,479,614 3.58% -23.87%

短外套 10,457,513 11,135,074 4.71% 6.48%

风衣 9,629,301 8,395,630 3.55% -12.81%

半身裙 9,151,040 9,827,230 4.15% 7.39%

毛衣 9,129,142 14,093,232 5.96% 54.38%

毛呢外套 9,073,108 15,759,702 6.66% 73.70%

大码女装 7,135,177 6,930,497 2.93% -2.87%

中老年女装 6,540,454 7,601,423 3.21% 16.22%

婚纱/旗袍/礼服 6,293,845 5,510,933 2.33% -12.44%

羽绒服 6,151,803 10,410,295 4.40% 69.22%

皮草 5,879,672 9,401,387 3.97% 59.90%

西装 5,388,619 5,053,581 2.14% -6.22%

蕾丝衫/雪纺衫 4,617,536 3,747,882 1.58% -18.83%

唐装/民族服装/舞台服装 4,006,517 4,071,231 1.72% 1.62%

皮衣 4,004,266 4,849,858 2.05% 21.12%

背心吊带 3,500,797 3,026,272 1.28% -13.55%

棉衣/棉服 3,402,053 8,882,481 3.75% 161.09%

马夹 3,192,424 5,515,361 2.33% 72.76%

抹胸 957,180 775,729 0.33% -18.96%

最大值 6.80% 161.09%

最小值 0.33% -23.87%

均值 3.83% 21.14%