基于竞品分析的某型车辆性能开发目标.pdfVIP

10.16638/ki.1671-7988.2022.007.039

基于竞品分析的某型车辆性能开发目标

左振玉，冯宇，吴增斌

中国北车辆研究所，北京100072）

摘要：为确定某型车辆的性能开发目标，通过竞品分析的方法开展研究以学习借鉴为目的，

明确竞品分析目标；以市场份额大的同类车型为条件，完成竞品选择；从用户视角出发，选

择性能作为分析维度；从多种途径收集竞品信；通过整理信得到较为全面、可信度高的

竞品信，通过评分比较获取竞品的优劣势，识别竞品性能的总体水平；最后初步确定车辆

性能开发目标，为后续整车概念方案设计奠定基础。

关键词：竞品分析；性能开发目标；重型8×8

中图分类号：U461.99文献标识码：A文章编号：1671-7988(2022)07-189-05

ThePerformanceDevelopmentGoalofaCertainTypeofVehicleBased

ontheAnalysisofCompetingProducts

ZUOZhenyu,FENGYu,WUZengbin

(ChinaNorthVehicleResearchInstitute,Beijing100072,China)

Abstract:Inordertodeterminetheperformancedevelopmentgoalofacertainvehicle,the

competitiveproductanalysismethodisusedtoconductresearch.Competitiveproductanalysis

objectivesaredeterminedinaccordancewiththepurposeoflearningandreference.Competitive

productselectioniscompletedontheconditionofsimilarvehicleswithalargemarketshare.From

theusersperspective,performanceischosenastheanalysisdimension.Competitiveproduct

informationiscollectedfromavarietyofways.Competitiveproductinformationwithrelatively

comprehensiveandhighcredibilityisobtainedbycollatinginformation.Theadvantagesand

disadvantagesofcompetiveproductsareobtainedthroughscoringcomparison,soastoidentifythe

overallperformancelevelofcompetitiveproducts.Finally,thevehicleperformancedevelopment

goalswerepreliminarilydetermined,whichlaidthefoundationforthesubsequentconceptualdesign

ofthevehicle.

Keywords:Competitiveproductanalysis;Performancedevelopmentgoal;Heavy8×8

CLCNO.: