中文播客的使用动机与收听行为研究.pdfVIP

Abstract

Underthewaveofpodcastingrenaissance,podcastinghasreneweditsvitalityin

theglobalaudiomediamarket.Podcastlisteninghasgraduallybecomeawayoflife

forthemajorityoflisteners.ThisstudytakesChinesepodcastlisteners,podcastmedia

andpodcastplatformastheresearchobjects.Startingfromthelisteningpsychology,

needsandbehaviorsofChinesepodcastlistenersandthedevelopmentstatusof

podcastmedia,thisstudyanalyzesthemotivationandusageofChinesepodcast

listeners,exploresthevoicecharacteristicofpodcastmedia,anddiscussestheunique

valueandpotentialofpodcastingasanemergingmedia.

Thisresearchmainlyadoptsthein-depthinterviewmethodwithquestionnaire

methodandcasestudy.Throughtheanalysis,itisfoundthattheChinesepodcast

audienceismainlyagroupofyoungpeoplewithahighereducationlevelwhomainly

liveinfirst-tierandnew-tiercities.Longcommutetime,longwork/studytime,and

strongdemandforhigh-qualityinformationaretheircommoncharacteristics.Podcast

listenershavedifferentmotivationofpodcastusing.Themediauseofpodcastby

listenerscanbedividedinto:instrumentaluseandritualuse.Podcastprovidesdiverse

andhigh-qualitycontentwhichmeetsthevariousneedsoflisteners.

Thecoreofthepodcastingmediaisthehumanvoice,whichcouldcreateasense

ofdialogueandbuildaatmosphereofrealism,immersionandimagination.Thereisa

quasi-socialrelationshipbetweenthepodcastlistenersandtheanchor,whichisbased

onthelistener’ssenseofidentitywiththeanchor.Asacompanionmedia,podcasting

hasanadvantageintheconvenienceofmediaacquisition.Podcastingcanprovide

emotionalvalue,andthereforelistenerscouldgetasenseofcompanionshipby

listeningtopodcasts.

Asanemergingmedia,podcastinghasadaptedtotheneedsoflistenersinthe

newmediaeraintermsofcommunicationtechnology,contentandmethods.The

relationshipbetweentransmissionandreceptionhasbecomemoreopen.Allofthose

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advantagesandpotentialofpodcastingmed