Lemongrass2026年度旅游趋势报告英文版80页.pdfVIP

LemongrassAnnual

TravelTrendReport

2026

TravelTrendReport2026

Introduction

Travelhasawayofbringingpeopletogether.Achatcomfort,connection,andsimplicity.Ratherthan

withastranger,asharedmeal,orevenalaughchasingtheperfectInstagramshot,peopleare

overamisunderstandingcanturntheunfamiliarintosavouringmeaningfulmoments—alongconversation

somethingfamiliar.Itremindsustostaycurious,towithafriendinafloatingsauna,forinstance.Thefocus

embracetheunexpected,andtoseeourselvesasisshiftingawayfromconstantstimulationtowards

partofsomethingbigger.Inaworldthatoftenfeelspeace,quiet,andevenalittledarkness.

overwhelming,whatstandsoutintravelistheenergy,

optimism,andfreshideasweencounteracrossMinimalistluxurywillalwayshaveitsplace,butover-

theindustry.the-topexcessnolongerimpresseswhentheworldis

facingapolycrisis.Travellers’changingexpectations

Lookingatthisyear’straveltrends,agentler,morearemirroredwithintheindustryitself:destinationsand

understatedandjoyfulsideoftravelisemerging.companiesarerethinkingwhatsuccessintourism

Insteadofembracingthego-big-or-go-homemindset,reallymeans,withregenerativetravelandlong-term

peopleareturninginwardemotionally,evenastheyvalueincreasinglytakingcentrestage.

travelafargeographically.

Thesearesubtlebutsignificantshifts,offeringasense

Bucket-listtripsandfar-flungdestinationsremainofhopeand