2025年西班牙裔假日购物报告_51页_1mb.pptxVIP

HispanicHolidaySpendingShoppingReportAugust2025

2BackgroundandMethodologyMethodologyOnlinesurveyNationalCoverageTotalSample=600Hispanics(n=300)Whites-Non-Hispanic-(n=300)N=100pergenerationwithinHispanicsandnon- Hispanics(Millennials,GenX,Boomers),and EthnicGroups.ObjectiveToexploreHispanicconsumerspendingandshoppingbehaviorsduringkeyeventsandholidayseasons,focusingonhowtheyareadaptingtoDEIcutbacks,risingcostsduetotariffs,andrelatedeconomicchallenges.ThisresearchwillprovideinsightstoguidebrandsonhowtoeffectivelyconnectwithHispanicconsumersunderchangingmarketconditions.ResearchQuestions:SectionsintheDeckChangesinShoppingandMediaHabitsHolidayShoppingHolidayShoppingChannelandPreferencesHolidayPurchaseDecisionFactorsHolidayPlansRecommendationsforAdsmovilAreHispanicconsumersplanningtospendlessthisyear?Howshouldbrandsgettheirattention?Howhavemediaconsumptionandshoppinghabitsshifted?Whatcategoriesorservicesaretheycuttingbackon?Aretheypurchasingmoreonlinevs.offline? Howinfluentialaresocialmediaandcontentcreatorsintheirdecision-makingprocess?TargetAudienceHispanicsandnon-Hispanics(includesWhites,Blacks,Asians,Other)23+yearsofageFieldTimingJuly2025

Key Findings3

KEYFINDINGSFamily-OrientedHouseholds:Hispanics,especiallyMillennialsandGenX,aremorelikelytohavechildrenunder18,leadingtolargerfamily-orientedshoppingpatterns.EverydaySpendingAdjustments:Mostconsumers,particularly76%ofHispanicsversus68%ofNon-Hispanics,haveadjustedtheir spendinghabitsthisyear.Choosinghomecookingoverdiningoutandoptingforbudget-friendlyalternatives,includinglower-cost alternatives.MediaHabitChanges:StrongershiftamongHispanics,particularlybilingualandSpanish-dominantconsumers,towardsfreestreamingandsocialmedia.Millennialsleadinchangingmediahabits.HolidayShopping:Christmas,