2025年营销现状报告.docxVIP

TheState

ofMarketing

Data-drivengrowthtacticsandemergingtrendsto

guidemarketersintoanAI-firstbusinesslandscape.

2025

2

Lookingahead

INTRODUCTION

INTRODUCTION

Tocaptureaudiences,marketingneedstobeintelligent,visual,andbrand-led

07

FOREWORD

AI-poweredmarketingisleadingtoeasier,

breeziergrowth

03

STRATEGY+TEAMTRENDS

Themarketingtidesareshiftingtomeetchangingexpectationsfor

value-drivencontent

12

AI

AITRENDS

Areyouthere,chatbot?It’sme,overwhelmedmarketer

34

CONTENTTRENDS

Audienceswanttoconnectwithbrandsthatarepresentwheretheyare

24

CLOSING

Smarter,better,faster,andmorehumancontentcampaigns

ahead

42

ForewordIntroductionStrategy+TeamTrendsContentTrendsAITrendsClosing

TheStateofMarketing2025

Returntotableofcontents

3

FOREWORD

AI-poweredmarketingisleadingtoeasier,

breeziergrowth

WithAItoolsfullyintegratedintoprofessionalworkflows,marketersarechanginguptheirstrategies.

TheStateofMarketing2025 ForewordIntroductionStrategy+TeamTrendsContentTrendsAITrendsClosing4

TheStateofMarketing2025

Onthebrinkofamajorshiftin

marketing,it’stimetogoallinonAI

82%Anyoneelsegetanewbestfriendatworkthisyear?IsyoursalsonamedClaude?OrGemini?OrChatGPT?It’sbeenatransformativeyearthankstothewidespreadadoptionofAItoolsforeverydaytasks—personalandprofessional.

82%

ofoverallmarketersfelttheirmarketingstrategieswereefectivein2024.AtHubSpot,it’sbeenayearofexperimentation,innovation,creativity,andexciting

ofoverallmarketersfelttheirmarketingstrategieswereefectivein2024.

thathavechangedthewaywealldomarketing.WebuiltacustomAIag