2025-2026年滑雪地产市场报告（英文版）.pptxVIP

自REPORTSavillsResearchTHESKIREPORT WINTER2025-26 savills

CONTENTS2-3MarketOverviewAsskiernumberssoar,howareresortsadaptingtorisingdemandandshiftingseasons?4-720YearsofSkiTwodecadesofsnow,slopesandprimeproperty.Wechartthepeaksandthevalleys.8-9PrimePricesAspenleadsagain,butwho’sgainingground?10-11Ultra-PrimeOutlookThe€68,900question:wherenextforultra-prime?12-15SkiResilienceIndexSnowfall,altitudeandtheclimatechallenge.Whichresortsarebestequippedtoweatherthestorm?16-17WealthTrendsforSkiResortsFromslopestosuccessionplanning-whyHNWIsaredoublingdownonskihomesasprimeinvestments.18-19AspenvsGstaadTwoicons,twophilosophies.Whatsetstheseultra-primetitansapart?Celebrating20yearsoftheSavillsSkiReport.WehavebeenreportingonthesecondhomemarketsintheAlpsandEuropesince2006,makingthisthe20thanniversaryofourskireport.Duringthisperiod,significantmilestonesincludedthe2008globalfinancialcrisis,anensuingcreditcrunch,thedecouplingoftheSwissfrancfromtheeuro(2015),abanontheconstructionofnewsecondhomesinSwitzerland(2016)andthedepartureoftheUnitedKingdomfromtheEuropeanUnion(2021).Wehavealsowitnessedthethirdwaveofglobalisation,orhyperglobalisation,drivenbytechnologicalinnovationandthegrowthofcommunicationnetworks.Itisthelatter,andtherapidevolutionofArtificialIntelligence,thatislikelytodefinethenexttwodecades.Fornow,itisscarcityandequitythatdefineandinfluencepropertymarketsintheAlpsandmountainresortsglobally.Today,wealthybuyersvaluelifestyle,comfortandexclusivityandarewillingtopayforit.Forthesixthyearinarow,Aspencontinuestodefygravitybyleadingultraprimepricingatanaveragepriceof€68,900persquaremetre.Bycontrast,20yearsago,toppricesinAspenwerecloserto€10,900persquaremetre.Thisisreinforc