如何在AI搜索中胜出：提升在+AI+搜索引擎与大语言模型中可见性的终极指南.pptxVIP

GEOGuide

HowtoWininAISearch

YourUltimateGuidetogainmoreVisibilityon

AISearchEnginesandLargeLanguageModels

1

Introduction

08Introduction:Whyarewehere?

08Disruption1:OrganictrafficfromGoogleisindecline

09Disruption2:Newsearchplatformsemerge

WhyGEOandLLMOMatter

10WhyshouldyoucareaboutGenerativeEngineOptimization(GEO)andLargeLanguageModelOptimization(LLMO)?

11TheWild-Westisback

TheFundamentalDifference

12TraditionalSearch,AISearchandLLMs

12WhatareLLMs?

14LLMs-givinganswersbasedontheirknowledgebase

15LLMswithwebsearchcapabilities

16Overview-AISearchvsLLMvsTraditionalSearch

TableofContents

GEOGuide|HowtoWininAISearch2

TopAI-drivenSearchEngines

17GoogleAIOverviews

19DoGoogleAI-Overviewsappearforeverysearch?

20ChatGPTSearch-alsoknownasSearchGPT

20WhenisthesearchinChatGPTtriggered?

21PerplexityAI

21OtherAIsearchesandLLMS

UserBehaviourischanging

22SEOkeywordsvs.searchprompts

GenerativeEngineOptimization(GEO)

24WhatisGEO-GenerativeEnginesOptimization?

25WhyYouShouldStartInvestinginGEOandLLMO

26GenerativeEngineOptimization-GEO

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GEOGuide|HowtoWininAISearch

3

MeasuringSuccessinAISearch

32SEOandGEOMetrics101:HowtomeasuresuccessforAIsearchandLLMs?

32AreSEOmetricsstillrelevant?

32SearchVolume:akeymetric

35Referraltraffic:WhattrafficfromLLM-basedsearchesiscomingtoyoursite?

36Goal#1:Brandvisibility

37LinkCitationTrackinginAISearch

37ImpactonOrganicandPaidCTR

ToolsforMonitoringBrandVisibility

38ToolsformonitoringofbrandvisibilityforAISearchesandLLMs

27WhatisthedifferencebetweenGEOandSEO?

30TraditionalSEOtacticsandhowtheylooklikeinGEO

TableofContents

GEOGuide|HowtoWininAISearch