演讲技巧：有效沟通与个人风格.pptx

Author: JohnClarkebcPresentationDeliverySkillsApril1998Copyright?1998BainCompany,Inc.Reviewer: SusanCaraviello StevenTallman

2preezdeliveryAgendaPresenteraudiencedialogue:OverviewWordchoiceVocaldeliveryPhysicaldeliveryPersonalstyleKeytakeaways

3preezdeliveryAgendaPresenteraudiencedialogue:OverviewWordchoiceVocaldeliveryPhysicaldeliveryPersonalstyleKeytakeaways

4preezdeliveryOverviewAneffectivepresentationisanorganized,audience-centeredcommunicationofkeyinsightsderivedfromhighly-focusedanalysis.Itengagestheaudienceinadialoguecreatedbyalogicalstructure,andsupportedbywordchoice,thevoiceandbody,andpersonalstyle.PresenteraudiencedialoguePresentationstructureWord

choiceVoiceBodyPersonalstyleAnswer-First/PyramidPrincipleWordchoiceDirectivelanguageActivespeechBadhabitsVocaldeliveryVocal“tics”PhysicaldeliveryPresentingslidesmunicationCredibilityingfearHandlingquestionsClosing

5preezdeliveryDialogueThroughPyramidStructureThepyramidstructurecreatesanengagingrhythmofidea?audiencequestion?answer(idea)?question?answer(idea).Situation: Mayflowerhas$800MMincash,nodebt,andstrongearnings

(“Yes.Sowhat?”)Complication: TheseattributesoftenattractunwantedsuitorsQuestion: IsMayflowervulnerabletoahostiletakeover?Answer: ItisunlikelythatMayflowerwilleatargetattoday’smarketprice (“Why?”)MayflowerdoesnotfitacquisitionprofilePost-acquisitionfinancialslookunappealingKeyvotingshareholdersremainloyalMFislargestnon-oilMFhashighestP/EPost-acquisitioncashflowsnegativeNegativeearningsthrough1999Amesfamily(28%)Omnibank(15%)(“Inwhatway?”)(“Whatdotheylooklike?”)(“Who?”)(“Why?”)(“Why?”)RequiressteadycapexSynergieswillbeminimalCombinedcoststructureishighMarketwillremainflat

6preezdeliveryPreparationEnsurethatdeliverypreparationreflectsthesamerobustattentiontoobjectives,storyline,