《营销管理》第15版—第1章.pptVIP

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  • 2026-01-27 发布于江苏
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ConsumerMarketsCompaniessellingmassconsumergoodsandservicessuchasjuices,cosmetics,athleticshoes,andairtravelestablishastrongbrandimagebydevelopingasuperiorproductorservice,ensuringitsavailability,andbackingitwithengagingcommunicationsandreliableperformance.BusinessMarketsCompaniessellingbusinessgoodsandservicesoftenfacewell-informedprofessionalbuyersskilledatevaluatingcompetitiveofferings.AdvertisingandWebsitescanplayarole,butthesalesforce,theprice,andtheseller’sreputationmayplayagreaterone.GlobalMarketsComp

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